Uru Acquired by Adobe

Cornell Tech alumni startup Uru was recently acquired by Adobe according to a release on the company website. This makes the second acquisition of a Cornell Tech startup.

Uru used computer vision to allow brands to seamlessly place advertisements into video. According to the company’s announcement, the team will join Adobe working on Adobe Sensei – the company’s AI and machine learning platform.

“AI and Adobe Sensei represent that next big chapter in the company’s journey – and the Uru team is honored to be part of it,” the company said in their announcement. “There are exciting plans and new AI innovations on Adobe’s roadmap so it’s time to get to work.”

Read the full release.