Students will learn a set of methodologies that support identifying and onboarding early adopters as customers. Upon completion of the course, students will have a set of tools and examples of real contracts, frameworks, and system and process designs that can be used to help support them in acquiring their first customer. In addition to the tools to support customer acquisition, students will make an attempt at acquiring their first customer for a real or hypothetical startup that is being built in the Studio at Cornell Tech.