Business Models is a comprehensive introduction to the key aspects of envisioning, starting and running a new business. Taught by Prof. Jason Hogg, a career entrepreneur, EBO focuses both on concepts and frameworks in entrepreneurship and on “doing” entrepreneurship, workshop style. Students will form teams, ideate new businesses, complete customer development, construct business models and work towards creating minimum viable products. While the course focuses on scalable businesses, the principles apply to businesses of all sizes. Topics covered will include definition of the market, sales and distribution, competition, cash flow and financial management, making compelling pitches and raising capital. The course culminates in a capstone project of a basic business plan outline and initial financial model that contains a use of proceeds for funding purposes.